The uncertainty surrounding FIFA World Cup 2026 coverage in India may finally be nearing an end, with reports suggesting Zee Entertainment has emerged as a leading contender to secure the tournament’s broadcast rights.
According to The Indian Express, FIFA is close to finalising an Indian broadcast partner for both the 2026 and 2030 men’s World Cups, with an official announcement expected as early as next week. The development comes after months of negotiations and growing concern among Indian football fans over how they would watch the tournament.
The latest update also appears to address fears that the World Cup could end up without an Indian broadcaster altogether – a possibility that had become increasingly realistic over recent months.
Why were FIFA World Cup 2026 rights still unsold in India?
India has remained one of the last major markets without a confirmed broadcaster for the FIFA World Cup 2026, despite the tournament kicking off on June 11 across the United States, Canada and Mexico.
The primary stumbling block has been FIFA’s valuation of the rights package.
The governing body initially sought close to $100 million for the combined rights to the 2026 and 2030 World Cups. However, broadcasters were reluctant to commit to such a figure, especially after the commercial challenges associated with previous editions.
The timing of the matches has also complicated negotiations. Nearly 90 percent of the 104 matches are scheduled to take place between midnight and 6 AM IST, making it difficult for broadcasters to attract advertisers and recover their investment.
India’s absence from the tournament has further reduced the commercial appeal compared to cricket properties or events involving the national football team.
How Zee entered the FIFA India race
A separate report from The Times of India revealed that Zee Entertainment has recently accelerated plans to re-enter the sports broadcasting market.
The company revived its sports ambitions earlier this year and has reportedly applied for the trademark “Unite8 Sports”, a move widely interpreted as groundwork for a dedicated sports broadcasting venture.
Industry observers believe the FIFA World Cup could provide the perfect launch platform for Zee’s return to sports television.
According to the report, FIFA recently held discussions with both JioHotstar and Zee. While JioHotstar is understood to have maintained a valuation of around $20 million, Zee’s emergence as a serious bidder has strengthened the possibility of a deal being completed before the tournament begins.
What happens to YouTube streaming in India?
The developments are particularly significant because of FIFA’s recently announced partnership with YouTube.
Earlier this year, FIFA unveiled YouTube as an official distribution partner, allowing rights-holding broadcasters in certain markets to stream selected matches and portions of games on the platform.
However, the arrangement depends entirely on local rights holders.
Without an Indian broadcaster, Indian viewers would have been unable to legally access those streams due to geo-restrictions. International broadcasts from networks such as FOX or beIN Sports are restricted to their licensed territories and cannot be freely viewed in India.
If Zee ultimately secures the rights package, it could potentially decide whether and how FIFA’s YouTube initiatives are implemented for Indian audiences.
Why FIFA lowered its asking price
The current negotiations mark a dramatic shift from FIFA’s original expectations.
Industry estimates suggest broadcasters struggled to fully recover their investments from the 2022 FIFA World Cup in Qatar, despite the Lionel Messi-led Argentina victory generating enormous global interest.
As a result, FIFA reportedly reduced its expectations from around $100 million to approximately $35 million for the India package covering both the 2026 and 2030 World Cups.
That revised figure appears to have reopened discussions and brought the governing body closer to reaching an agreement.
When will the official announcement be made?
While no agreement has been formally announced, reports indicate that FIFA is aiming to finalise the contract within days.
An official announcement is expected next week once the deal is signed, potentially ending months of uncertainty and finally confirming where Indian fans will be able to watch the FIFA World Cup 2026.
With the tournament less than three weeks away, a resolution could not come soon enough for football supporters eager to follow the first-ever 48-team World Cup.
Story first published: Saturday, May 23, 2026, 18:18 [IST]
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