The adidas x Pharrell partnership has always been bigger than sneakers. From the Hu NMD phenomenon to Humanrace’s message of optimism and equality, Pharrell built one of the defining collaborations of the last decade. The VIRGINIA Watermoc feels like a reset. Instead of chasing chunky runners or retro hype, it embraces a stripped-back slip-on inspired by outdoor footwear and the creative’s Virginia roots. It’s functional, understated and refreshingly anti-trend in a market obsessed with louder silhouettes.
3. UGG x Willy Chavarria Guard
Willy Chavarria is having a moment, but his appeal goes far beyond oversized tailoring. His work explores identity, community and modern masculinity, making UGG an unexpectedly fitting partner. Together, they’ve created the Guard, a silhouette that fuses UGG’s comfort-first ethos with Chavarria’s bold proportions and luxury sensibility. It’s chunky and perfectly aligned with fashion’s ongoing embrace of exaggerated footwear.
4. Adidas Taekwondo Ballerina x Simone Rocha
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