Kimi Antonelli has quickly become one of Formula 1’s most recognisable young drivers, and his growing profile has also brought partnerships with major international brands.
The Mercedes driver is associated with brands including IWC Schaffhausen, Police Lifestyle and Adidas, while his position at Mercedes-AMG Petronas F1 Team also places him alongside the team’s extensive commercial partner network.
But which brands does Kimi Antonelli personally endorse, and which partnerships are connected to his Mercedes F1 role?
What brands is Kimi Antonelli associated with?
Kimi Antonelli’s most notable brand associations include:
- Mercedes-AMG Petronas F1 Team
- IWC Schaffhausen
- Police Lifestyle
- Adidas
- Monster Energy
- Alpinestars
Some of these are personal driver relationships, while others are Mercedes team partnerships or supplier relationships. That distinction is important when assessing Antonelli’s endorsement portfolio.
Is Kimi Antonelli sponsored by IWC Schaffhausen?
Yes. IWC Schaffhausen is one of the most prominent luxury brands associated with Antonelli.
The Swiss watchmaker has a longstanding partnership with Mercedes-AMG Petronas and has also positioned Antonelli within its brand ambassador portfolio.
The relationship connects Antonelli’s growing F1 profile with IWC’s focus on luxury watches and motorsport.
Is Kimi Antonelli sponsored by Adidas?
Yes. Adidas is associated with Antonelli through its partnership with Mercedes-AMG Petronas.
The sportswear giant provides official apparel and clothing for the Mercedes team, making it one of the major global brands visible alongside Antonelli during his F1 career.
Adidas has increasingly expanded its presence in motorsport, with its Mercedes partnership giving the brand significant visibility around Formula 1.
What is Kimi Antonelli’s relationship with Police Lifestyle?
Police Lifestyle is another Italian brand associated with Antonelli.
The eyewear and fashion accessories company has a relationship with Mercedes and has collaborated with Antonelli as part of its motorsport-facing brand activity.
The partnership is particularly relevant to Antonelli because of his Italian background and his growing popularity among the next generation of F1 fans.
Is Kimi Antonelli sponsored by Monster Energy?
Monster Energy is among the major brands associated with the Mercedes F1 ecosystem.
The energy drink company’s motorsport portfolio and Mercedes partnership give it visibility around Antonelli, although it is important to distinguish a Mercedes team partnership from a standalone personal endorsement deal.
Who are Mercedes’ major sponsors linked to Kimi Antonelli?
Because Antonelli drives for Mercedes, he is also exposed to a large network of team partners.
Major Mercedes commercial partners include PETRONAS, AMD, G42, UBS, Marriott Bonvoy and Police, alongside other technical and commercial partners.
However, these should not automatically be described as Kimi Antonelli’s personal sponsors. A driver’s appearance in team campaigns or branded team apparel does not necessarily mean that the driver has an individual endorsement contract with every partner.
Does Kimi Antonelli have personal endorsement deals?
Yes, although his endorsement portfolio is still developing compared with more established F1 stars.
His position as one of Formula 1’s youngest drivers gives him significant commercial potential, particularly in Italy and among younger F1 audiences.
His most visible brand associations currently span luxury watches, fashion and eyewear, sportswear and motorsport, with his Mercedes position providing the foundation for much of that commercial exposure.
What brands does Kimi Antonelli promote?
The brands most closely associated with Kimi Antonelli are IWC Schaffhausen, Police Lifestyle and Adidas, alongside his Mercedes-AMG Petronas F1 association.
Other brands such as Monster Energy and Alpinestars are connected to the wider Mercedes and F1 ecosystem, but should be treated separately from confirmed personal endorsement relationships.
Kimi Antonelli endorsement list
| Brand | Relationship |
|---|---|
| Mercedes-AMG Petronas | F1 team / primary racing association |
| IWC Schaffhausen | Luxury watch partnership |
| Police Lifestyle | Fashion/eyewear partnership |
| Adidas | Official team apparel |
| Monster Energy | Mercedes/F1 commercial association |
| Alpinestars | Racing equipment/supplier association |
Why is Kimi Antonelli becoming attractive to brands?
Antonelli’s commercial appeal comes from a combination of age, performance and marketability.
He arrived in Formula 1 with significant attention as one of the sport’s most highly rated young drivers and has the backing of Mercedes, one of F1’s biggest teams.
His Italian nationality also allows brands to connect with one of Formula 1’s most passionate markets, while his status as part of the sport’s younger generation makes him particularly valuable for brands looking to reach younger audiences.
As Antonelli establishes himself in Formula 1, his personal endorsement portfolio is likely to become increasingly important alongside his role within the Mercedes commercial ecosystem.
Story first published: Tuesday, August 18, 2026, 16:20 [IST]
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